By Jonathan D James
The writer seeks to appreciate the outworking of the yankee phenomenon of televangelism in India, in a brand new old, cultural, non secular, political and fiscal surroundings. He likens worldwide televangelism to 'McDonaldisation', due to its standardised, 'one measurement matches all' procedure. 'Glocal' televangelism-the fusion of the yankee and Indian evangelism-is often called 'Masala McGospel' a result of overwhelming presence of the worldwide, American grammar and good judgment within the presentation and magnificence of those programmes in India. the writer then is going directly to convey how a disjunction is being created in Hindu televangelism due to such mixing of yank innovations with the holiness of old scriptures, making them subservient to the trendy day aspirations of globalisation and consumerism.
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McDonaldisation, Masala McGospel and Om Economics: Televangelism in Contemporary India by Jonathan D James