Archipelago Tourism: Policies and Practices (New Directions - download pdf or read online

By Godfrey Baldacchino

Exploring the conceptual insights supplied via the archipelagic 'twist' within the context of tourism ideas, regulations and practices, this quantity attracts on a world sequence of case stories to examine top perform in branding, advertising and logistics in archipelago vacationer locations. The booklet asks and seeks to respond to such questions as: how one can 'sell' a multi-island vacation spot, with no risking a message that could be too complicated and diffuse for audiences to snatch directly to? Does one motivate viewers to do 'island hopping'; and, if this is the case, how and with what logistic amenities? How does one ascribe particular island locations inside an total archipelago model? could smaller islands insurgent opposed to a composite branding approach that really advantages different islands? How does one learn or craft delivery rules as a functionality of the 'reterritorialisation' of a multi-island house? This booklet pioneers the exploration of the archipelago as tourism learn concentration (and not only locus); a heuristic gadget for rendering islands as websites of alternative tourism practices, industries and regulations, but in addition of demanding situations and possibilities.

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Archipelago Tourism: Policies and Practices (New Directions in Tourism Analysis) by Godfrey Baldacchino


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