By Victoria E. Dye
All Aboard for Santa Fe specializes in the AT&SF's advertising efforts to focus on Santa Fe as a great tourism vacation spot. the corporate advertised the healthy advantages of the area's dry wasteland air, a robust promoting element for jap city-dwelling tuberculosis victims. AT&SF additionally joined forces with the Fred Harvey corporation, proprietor of various inns and eating places alongside the rail line, to advertise Santa Fe. jointly, they built fabrics emphasizing Santa Fe's Indian and Hispanic cultures, selling artists from the area's artwork colonies, and created the Indian Detours sightseeing tours.
All Aboard for Santa Fe is a complete examine of AT&SF's early involvement within the institution of western tourism and the mystique of Santa Fe.
ABOUT THE CONTRIBUTORS
Victoria E. Dye, a local New Mexican, spent her adolescence exploring the Southwest along with her relations. After operating for over a decade in New Mexico's tourism undefined, Dye moved to California to accomplish a level in background on the college of California, Davis, and a master's measure in background at California country collage, Sacramento. Dye at the moment is living within the Davis area.
"A really nice addition to the literature describing the influence of the arriving of the railroads to New Mexico and the West." -- acquaintances of the Cumbres and Toltec Scenic Railroad, Inc.
"[This is] a major ancient learn of ways the selling efforts of the AT&SF impacted the town of Santa Fe and the encompassing sector. It exhibits one element of railroad background that has frequently been ignored yet which had an important impact. scholars of the Santa Fe Railroad and the zone will take pleasure in it, as will all who realize that railroads are usually greater than trains and tracks." -- nationwide Railway Bulletin
"A well illustrated and obviously written examine the evolution of a sleepy, distant village to stylish heart for the humanities, high-quality eating, golfing and skiing." -- Santa Fe New Mexican, NM
"This is a crucial examine of the stimulation and development of tourism within the region." -- Wagon Tracks
"This heritage of railway advertising within the Southwest from 1890-1930s may well specialise in the Atchison, Topeka and Santa Fe Railway, yet its advertising classes are a must-read for someone operating a railroad this present day. . All Aboard for Santa Fe stands proud from different AT&SF histories since it so completely investigates how the railway promoted Santa Fe from the past due 1800s to the start of WWII." -- precise West
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All Aboard for Santa Fe: Railway Promotion of the Southwest, 1890s to 1930s by Victoria E. Dye